Born and raised in New York City, Alex Woo is a designer who has accumulated a great amount of momentum and success in recent years. In 1998 she won the National Women's Jewelry Association design competition and subsequently started her own company. At the age of 5 Alex became fascinated in her father's work as a bench jeweler; he became her mentor and inspired her passion for gems, precious metals, and fine craftsmanship.
Alex Woo Jewelry takes pride in using sustainable resources, supporting local talent, and in facilitating better business practices. Every product is made using 100% recycled metals from American refineries and conflict-free diamonds. While Alex Woo's travels are the inspiration behind each design, the soul of this brand is the diversity and vibrancy of New York City. Each piece is handmade and distributed from the Alex Woo workshop in New York with the purpose of creating products that are timeless in both style and quality.